Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Building Knowledge Session

Tips & Tricks for Navigating Today’s Shifting New Home Sales & Marketing Environment

Wednesday, February 1 | 8:30 - 9:30 AM
LVCC - West 317

What It’s About

Learn from sales and marketing leaders as they share their tips, processes and secrets for navigating today's ever shifting market. From being adaptive and nimble, pricing strategies that create urgency while protecting profits, enhancing the buyers experience by curating their luxury choices and streamlining their decisions, motivation, evaluation and training tips, and when and how to outsource, this expert panel will delve deep into the real-world topics impacting builders today so that you can create consistent sales success while protecting the bottom line.

What You’ll Learn

  • Design pricing strategies that drive qualified traffic, create urgency and consistent sales, while protecting margins.
  • Learn to improve the buyer's experience by simplifying choices and streamlining processes to avoid confusion and increase sales.
  • Understand how to motivate your sales team with what they care about, evaluate with other matrices than just sales, and provide meaningful coaching and training.
  • Identify when to outsource to industry experts to help alleviate stress, save time, improve the client experience and increase profits.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Building Knowledge Session

Level of Content


Who Should Attend

Sales & Marketing Professionals, Single Family Builders - Custom, Multifamily Builders & Developers

Continuing Education

NAHB - 1.00 CE hour(s)

NKBA - 0.100 CEU(s)

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