Jan 31 - Feb 2, 2023 | Las Vegas, NV
Jan 31 - Feb 2, 2023

Building Knowledge Session

How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation

Wednesday, February 1 | 8:30 - 9:30 AM
LVCC - W316

What It’s About

In a digital-first world, word of mouth has moved online. Homeowners are increasingly making snap judgments on whether to hire you or your cross-town competition solely based on some online signals. Are your digital marketing efforts helping or hurting? This session examines the five most common mistakes contractors make with their online reputations. See how, when done right, your website, your Google listing and your social media can help build your reputation and grow your business. Plus, we’ll cover the best ways to combat negative comments on social media and how to be proactive in deterring additional negativity. Leave knowing the exact strategies, numbers, reviews and star ratings you need to be among the top contractors in your area.

What You’ll Learn

  • Uncover practical steps you can take today to improve your companys online reputation and be proactive in deterring online negativity.
  • Learn how incentivizing positive reviews can get you in trouble with Google and how to ask for reviews correctly.
  • Discover how you can use the brain science behind social proof to build trust with potential clients on your website.
  • Understand the pros and cons of hiding, responding or deleting negative comments on social media and how to properly respond and move conversations offline when needed.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Building Knowledge Session

Level of Content


Who Should Attend

Remodelers, Sales & Marketing Professionals

Continuing Education

NAHB - 1.00 CE hour(s)

NKBA - 0.100 CEU(s)

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