Jan 31 - Feb 2, 2023 | Las Vegas, NV
Jan 31 - Feb 2, 2023

Learning Lab

Two-Story Talk: A Fresh Look at Client & REALTOR® Referrals

Wednesday, February 1 | 10:00 - 11:00 AM
LVCC - West 232

What It’s About

Referrals are one of the best ways to cultivate your sales pipeline and increase margins, however, getting them takes work and planning. In this Two-Story Talk, we’ll explore two distinct avenues for building your referral network—clients and reverse prospecting via REALTOR® partnerships. In our first 30-minute presentation, we’ll address the reluctance many have in asking their trusting clients to advocate for them, identify three critical elements that will give the confidence to do so and offer a plan for capturing more buyers with minimal additional effort. Want to create a unique connection with a REALTOR® and sell your listing? Our second presentation will dive into the concept of reverse prospecting, an underused gem you can employ to win more REALTORS® to your team and sell specific listings faster than normal.

What You’ll Learn

  • Discover the value of referral-based sales and how to increase your pipeline, obtain higher margins and improve your companys overall customer satisfaction and reputation.
  • Uncover the three critical elements of a referral-worthy client experience that will grow sales exponentially.
  • Learn what reverse prospecting through REALTOR® partnerships is as well as the top two results from using the strategy and get a specific script to achieve the right results.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Learning Lab

Level of Content


Who Should Attend

Sales & Marketing Professionals

Continuing Education

NAHB - 1.00 CE hour(s)

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