Jan 31 - Feb 2, 2023 | Las Vegas, NV
Jan 31 - Feb 2, 2023

Learning Lab

4/12 Pitch: Empowering Your Buyers & Teams Through Automation & AI

Tuesday, January 31 | 2:00 - 3:00 PM
LVCC - West 232

What It’s About

1 topic, 4 unique perspectives, 12-minutes each. This fast-paced Learning Lab will explore how automation and AI tools can be applied at four unique stages of the customer journey—marketing, online sales, community sales and service—to not only make your team members more efficient and successful, but also put your buyers in the driver’s seat when it comes to the experience they wish to have. You’ll see practical examples of tools and strategies for: website chat 24x7, nurturing and qualifying buyers, automating follow-up via text, engaging non-English speakers, integrating AI for essential automations, mobile marketing and more.

What You’ll Learn

  • Learn how builders of all sizes can balance new lead generation and high-volume lead nurturing with the latest automation technologies.
  • Learn how to implement new technologies while maintaining a customer-centric experience that is scalable and repeatable.
  • Learn how to support your sales, marketing and customer service teams with a digital workforce while capitalizing on todays digital-first, 24x7 buyer expectations.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Learning Lab

Level of Content


Who Should Attend

Sales & Marketing Professionals

Continuing Education

NAHB - 1.00 CE hour(s)

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