Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Winning Hearts & Contracts: Engaging & Converting the 4 Types of New Home Buyers

Tuesday, February 27 | 8:30 - 9:30 AM
LVCC - West 304

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    What It's About

    Discover exclusive research and innovative approaches for home builders to connect, engage and convert the four distinct types of new home buyers into qualified leads and new home sales. With each group accounting for approximately 25% of the market, it's crucial for residential home builders to understand and address their unique characteristics throughout the buyer's journey. Explore strategies to transform your marketing plans, enhance lead generation and optimize your website to assist the sales team in converting leads from each of these buyer segments into new home buyers. Don't miss this opportunity to gain a competitive edge in the ever-evolving new home buyer market.

    What You’ll Learn

    • Gain a comprehensive understanding of the four distinct types of home buyers.
    • Acquire a range of effective marketing strategies to reach and engage each buyer segment.
    • Discover methods to convert each segment into high-quality sales leads.
    • Learn tactics to successfully nurture and guide leads toward becoming new home buyers.


    Picture of Tim Curtis
    Picture of Erik Martinez
    Blue Tangerine LLC
    Picture of Kevin Weitzel
    Zonda Livabl


    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 1.00 CE hour(s)
    © 2023 National Association of Home Builders of the United States. All rights reserved.
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