Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Set Yourself Apart from the Competition: Find Your Niche, Systemize & Grow

Tuesday, February 27 | 4:00 - 5:00 PM
LVCC - West 217

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    What It's About

    Starting a construction business is easy. Trying to compete head-to-head on the traditional factors of quality and price is not. Never has it been more important to establish yourself as the expert in a specific market niche. In this session, hear how one builder began with the a concept of "custom, affordable homes on your lot" and has since grown his company to one of the largest privately owned builders in Indiana. He’ll outline how to identify needs and underserved markets and then capture that marketing through effective branding and sales strategies. You’ll also learn how set yourself up for repeatable and sustainable success by streamlining and systemizing every facet of the business from sales to estimating, purchasing, construction management and warranty.

    What You’ll Learn

    • Learn how to identify an underserved market segment and tailor your business to meet this need.
    • Discover how to create and maintain systems to ensure success and profitability in all departments, creating a method to duplicate the business to other geographic markets.
    • Identify ways to increase market share without increased risk, lines of credit or debt and how to sustain steady growth while maintaining appropriate cash flow.
    • Find ways to find, train and maintain talent and to assign roles accounting for clear and distinct abilities of each person.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Paul Schwinghammer
    Hallmark Homes, Inc.


    Registration Type
    Expo+Education Pass
    Business Management
    Building Knowledge Session
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Remodelers, Single Family Builders - Custom

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
    © 2024 National Association of Home Builders of the United States. All rights reserved.
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