Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Budget-Savvy Blueprint: Sales & Marketing Tactics That Pack the Biggest Punch

Tuesday, February 27 | 8:30 - 9:30 AM
LVCC - West 315

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    What It's About

    Discover sales and marketing techniques to yield results from the start and on a limited budget. Learn ways to grow and protect your brand with design, surveys and reviews, marketing minimum must-haves and measurements in social engagement. Discover techniques/automation for selling homes with self-tours, virtual presentations and video and how to outline the stages to implement technology and software into your sales and marketing efforts. Experts share insights from new sales and marketing programs to provide guidance on prioritizing the initial, low cost efforts. This session is ideal for smaller or newer home builders looking to learn innovative techniques that offer the greatest impact on a shoe-string budget.

    What You’ll Learn

    • Discover how to build and protect a brand image that projects trust and strength in three key areas.
    • Uncover strategies for stair stepping your business growth, focusing on what you can accomplish and afford first.
    • Learn techniques for marketing and selling more homes with less effort through process optimization and automation.
    • Identify the marketing minimum must-haves that deliver the greatest impact from the start.


    Picture of Anthony Kent
    Cothran Homes
    Picture of Matt Riley
    New Home Inc


    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 1.00 CE hour(s)
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