Two-Story Talk: Amplifying & Analyzing Your Facebook & Instagram Presence
Thursday, February 29 | 8:30 - 9:30 AM
LVCC - IBS Learning Lab - West 232
What It's About
Having a strong social media strategy takes more than just a few clicks. It’s equal parts developing creative content, utilizing paid tools, and navigating an array of insights and analytics to determine what gets your audience’s attention, what results in clicks and what you should share more. This Two-Story Talk will help you take the guesswork out of developing a strategic approach. Our first 30-minute talk explores Instagram and Facebook best practices: building a brand, creating impactful content and understanding emerging trends. We’ll then shift our focus to the different metrics available for tracking and measuring those efforts and how these tools can help to drive your content and direction. Leave with a cohesive, strategic plan for elevating your brand, amplifying your message and maximizing your efforts on these two dynamic platforms.
What You’ll Learn
- Discover key tips for building brand presence on Instagram and Facebook to improve sales and leads.
- See how the platforms have changed and identify emerging trends to be aware of.
- Learn how to find social insights and what each metric means.
- Understand how to use social metrics and insights to know what content is resonating with your audience.