Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Flywheels & Funnels: Top Data & Business Intelligence Tools to Engage Buyers Start to Finish

Wednesday, February 28 | 2:00 - 3:00 PM
LVCC - West 315

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    What It's About

    Join us for as three marketing experts reveal how to elevate your business by harnessing the power of data and business intelligence. Discover the strategic insights across the buyer's digital journey, from Discovery to Shopping and the Sale. Learn practical tools and strategies to attract and engage more website visitors, gain deeper insights into shopper behavior, and leverage business intelligence for growth. Topics include SEO, GA4, social media strategies, digital tools for engagement, and other advanced approaches that will take your marketing and business to the next level. Our panelists will share their expertise on top-of-the-funnel strategies, digital tool utilization, web behavior analysis, and the profound impact of business intelligence on marketing and sales success.

    What You’ll Learn

    • Learn how top of the funnel strategies like social media and search engine marketing make all the difference in your bottom line.
    • Gain tricks and tools to keep your website sticky and keep buyers engaged.
    • Understanding how shoppers' behavior, clicks and movements through your website can be turned into profits.
    • Identify ways to use business intelligence to better understand who your buyers are, what they are shopping for and what they are likely to buy.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Brandon Barelmann
    Builder Designs
    Picture of Melissa Cervin
    Lombardo Homes


    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
    © 2024 National Association of Home Builders of the United States. All rights reserved.
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