Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

How to Win Big Leveraging Lifestyle

Wednesday, February 28 | 8:30 - 9:30 AM
LVCC - West 226

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    What It's About

    Delivering a beautiful home is no longer enough! Buyers demand and expect great amenities, too. Join us as we open our lifestyle playbook to show how smaller communities can create an appropriate amenity plan that reflects your buyers' needs while maximizing your profits. Learn what research reveals as the top premium community amenities that drive sales and values. Learn how to foster organic lifestyle habits among your future residents that translate into price premiums for your project. Hear from personal experience the struggles in igniting and sustaining community lifestyle. You’ll be guided through the simple steps for creating your own playbook and developing a winning lifestyle strategy.

    What You’ll Learn

    • Learn a new perspective on the correlation between lifestyle, amenities and home values, and the most impactful amenities to build for maximum sales pace and margins.
    • Discover how to create a plan that fosters an organic lifestyle for residents by creating a playbook of activities to develop engagement and create value.
    • Uncover the lessons and struggles other builders have encountered in maximizing the lifestyle experience within a new community so you can avoid them in your next project.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Deborah Blake
    The Ipsum Group LLC
    Picture of Suzanne Fleming
    Freehold Capital Management
    Picture of Amaya Genaro
    Ranch Mission Viejo
    Picture of Paul Hanson
    Epcon Communities


    Registration Type
    Expo+Education Pass
    Land Development & Community Design
    Building Knowledge Session
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Sales & Marketing Professionals, Single Family Builders - General Contracting, Production, Spec/Tract

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
    AIA – 1.0 LU Hour(s)