Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Becoming Believable: The Art of Crafting Compelling Stories

Tuesday, February 27 | 12:15 - 1:15 PM
LVCC - West 315

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  • What You'll Learn
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    What It's About

    Stories are the ultimate tools of persuasion, the emotional glue that connect you to the customer. However, many professionals may not recognize they have a story to tell. Without purposeful storytelling, you risk speaking tech talk and delivering a pitch without much flavor. The result? Customers feel a disconnect and buy from someone else. We’re taking a deep dive into the world of persuasion to demonstrate how infusing stories makes the difference in your sales. Discover a strategic approach to craft an informative, engaging, compelling and supportive story to help the buyer see how buying a new home with you fits into their vision.

    What You’ll Learn

    • Learn to frame your product pitch into a compelling narrative so prospects listen, care and embrace your perspectives.
    • Learn how to develop stories about your product, builder or yourself, to connect with customers and forge trustworthy relationships with more influence.
    • Learn how to build curiosity, overcome objections, and make a meaningful impact with your customers by tapping into your customer's emotions.
    • Learn the art of crafting persuasive stories to create a context around the data to make it more meaningful, reduce anxieties and motivate the customer into action.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of John Palumbo
    The Sterling Group Inc.


    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Multifamily Builders & Developers, Sales & Marketing Professionals

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
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