Becoming Believable: The Art of Crafting Compelling Stories
Tuesday, February 27 | 12:15 - 1:15 PM
LVCC - West 315
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What It's About
Stories are the ultimate tools of persuasion, the emotional glue that connect you to the customer. However, many professionals may not recognize they have a story to tell. Without purposeful storytelling, you risk speaking tech talk and delivering a pitch without much flavor. The result? Customers feel a disconnect and buy from someone else. We’re taking a deep dive into the world of persuasion to demonstrate how infusing stories makes the difference in your sales. Discover a strategic approach to craft an informative, engaging, compelling and supportive story to help the buyer see how buying a new home with you fits into their vision.
What You’ll Learn
- Learn to frame your product pitch into a compelling narrative so prospects listen, care and embrace your perspectives.
- Learn how to develop stories about your product, builder or yourself, to connect with customers and forge trustworthy relationships with more influence.
- Learnways to create an arsenal of fine-tuned stories to make a major impact, build curiosity, overcome objections and tap into an emotional level for your customers.
- Learn the art of crafting persuasive stories to create a context around the data to make it more meaningful, reduce anxieties and motivate the customer into action.
Speakers
The Sterling Group Inc.
Details
Registration Type
Expo+Education Pass
Track
Sales & Marketing
Format
Building Knowledge Session
Level of Content
Intermediate
Who Should Attend
Multifamily Builders & Developers, Sales & Marketing Professionals
Continuing Education
NAHB - 1.00 CE hour(s)
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