Becoming Believable: The Art of Crafting Compelling Stories
Tuesday, February 27 | 12:15 - 1:15 PM
LVCC - West 315
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What It's About
Stories are the ultimate tools of persuasion, the emotional glue that connect you to the customer. However, many professionals may not recognize they have a story to tell. Without purposeful storytelling, you risk speaking tech talk and delivering a pitch without much flavor. The result? Customers feel a disconnect and buy from someone else. We’re taking a deep dive into the world of persuasion to demonstrate how infusing stories makes the difference in your sales. Discover a strategic approach to craft an informative, engaging, compelling and supportive story to help the buyer see how buying a new home with you fits into their vision.
What You’ll Learn
- Learn to frame your product pitch into a compelling narrative so prospects listen, care and embrace your perspectives.
- Learn how to develop stories about your product, builder or yourself, to connect with customers and forge trustworthy relationships with more influence.
- Learn how to build curiosity, overcome objections, and make a meaningful impact with your customers by tapping into your customer's emotions.
- Learn the art of crafting persuasive stories to create a context around the data to make it more meaningful, reduce anxieties and motivate the customer into action.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish