Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Building the Right Tech Stack for Marketing & Sales Success

Wednesday, February 28 | 12:15 - 1:15 PM
LVCC - West 304

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  • What It's About
  • What You'll Learn
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    What It's About

    We all understand the value technology can provide for our sales and marketing teams and especially in helping buyers make decisions. But the endless amount of technology available is enough to make your head spin! Join three execs from builders of different sizes and varying markets as as they discuss their technology strategies and goals. Explore each builder’s tech stack—CRM, marketing automation, website, ERPs, interactive content and more—hear which applications are non-negotiable vs. nice-to-have, and learn how they measure ROI. Gain insights into where each started in their company’s tech journey, how they served as agents of change for investment, how they prioritized budget and challenges in adoption. Walk away with a playbook for driving wise investments in technology for your company .

    What You’ll Learn

    • Understand and learn to think holistically about not just technology needed but also skills and processes needed to get value from the investment and implement smoothly.
    • Discuss and learn the importance of extensibility to clearly define how it improves the buyer journey.
    • Gain strategies for dealing with common challenges such as multiple systems, under-utilized tools, budget constraints and more.
    • Learn how to manage your technology effectively to build your tech stack with growth and performance in mind.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Christy Beck
    Caruso Homes
    Picture of Megan English
    ONeil Interactive
    Picture of Brian McCarthy
    Abrazo Homes & RIoT Technology
    Picture of Luke Pickerill
    MonteVista Homes


    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
    © 2024 National Association of Home Builders of the United States. All rights reserved.
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