Building the Right Tech Stack for Marketing & Sales Success
Wednesday, February 28 | 12:15 - 1:15 PM
LVCC - West 304
What It's About
We all understand the value technology can provide for our sales and marketing teams and especially in helping buyers make decisions. But the endless amount of technology available is enough to make your head spin! Join three execs from builders of different sizes and varying markets as as they discuss their technology strategies and goals. Explore each builder’s tech stack—CRM, marketing automation, website, ERPs, interactive content and more—hear which applications are non-negotiable vs. nice-to-have, and learn how they measure ROI. Gain insights into where each started in their company’s tech journey, how they served as agents of change for investment, how they prioritized budget and challenges in adoption. Walk away with a playbook for driving wise investments in technology for your company .
What You’ll Learn
- Understand and learn to think holistically about not just technology needed but also skills and processes needed to get value from the investment and implement smoothly.
- Discuss and learn the importance of extensibility to clearly define how it improves the buyer journey.
- Gain strategies for dealing with common challenges such as multiple systems, under-utilized tools, budget constraints and more.
- Learn how to manage your technology effectively to build your tech stack with growth and performance in mind.