Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Strategic Pricing for Sales, Profit & Customer Reputation

Thursday, February 29 | 12:15 - 1:15 PM
LVCC - West 220

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    What It's About

    Discover the art and science of pricing homes right to boost profitability and enhance your builder reputation. Through a live pricing exercises and real-life examples, learn the impact of discounting versus optimizing features according to customer demand. Explore techniques to maximize lot premiums and avoid undesirable lots. Find ways to price homes competitively upfront and adjust appropriately while maintaining profitability. Uncover personalized incentives to boost sales volume and profits. Say goodbye to discounting and hello to strategic pricing for increased sales, reputation, and profitability.

    What You’ll Learn

    • Learn how discounting the price of the home affects your profitability and reputation with your customers.
    • Find ways to reduce the standard features of your home to make it more attractive to your customers while improving your profitability and reputation.
    • Uncover steps to price the home and then increase the price by the right amount and at the right time.
    • Explore a fast and easy way to maximize your lot premiums while reducing undesirable lots at the end of a community or phase.


    Picture of James Weigel
    Shinn Consulting


    Registration Type
    Expo+Education Pass
    Project Management
    Building Knowledge Session
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Sales & Marketing Professionals, Single Family Builders - General Contracting, Production, Spec/Tract

    Continuing Education
    NAHB - 1.00 CE hour(s)
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