StoryGetting: How to Leverage the Power of Curiosity to Convert More Sales

What It's About

Have you ever noticed that sales trainings all agree that people buy emotionally…but then teach us to sell through value and unloading as many features and benefits as possible? In this advanced sales session, learn a new framework for consistently uncovering your buyer’s emotions and motivations that, in turn, leads to more sales. We’ll make the case for why you need to be good at ”getting stories” and dive into ways to do so using the “3 R’s”. You’ll learn about the power of curiosity and how to identify the emotion in a buyer’s story, who the characters are and how that those answers can create an entirely different and more effective sales experience for both you and you buyer. Walk away with a strategy you can leverage immediately when to get home to close more sales.

How to Attend

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

Speakers

Ryan Taft

Shore Consulting