Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

StoryGetting: How to Leverage the Power of Curiosity to Convert More Sales

Wednesday, February 28 | 8:30 - 9:30 AM
LVCC - West 315

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    What It's About

    Have you ever noticed that sales trainings all agree that people buy emotionally…but then teach us to sell through value and unloading as many features and benefits as possible? In this advanced sales session, learn a new framework for consistently uncovering your buyer’s emotions and motivations that, in turn, leads to more sales. We’ll make the case for why you need to be good at ”getting stories” and dive into ways to do so using the “3 R’s”. You’ll learn about the power of curiosity and how to identify the emotion in a buyer’s story, who the characters are and how that those answers can create an entirely different and more effective sales experience for both you and you buyer. Walk away with a strategy you can leverage immediately when to get home to close more sales.

    What You’ll Learn

    • Discover the power of curiosity and getting to buyers true emotions when it comes to purchasing a new home.
    • Learn how to convert more sales through better understanding of your buyer.
    • Find ways to change the customer experience for the better.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Ryan Taft
    Shore Consulting


    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Sales & Marketing Professionals

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
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