Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Building Your Employer Brand: The Impact of Storytelling on Workforce Development

Wednesday, February 28 | 10:15 - 11:15 AM
LVCC - West 226

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    What It's About

    Not just for books and entertainment, storytelling is a powerful tool to connect, build trust, motivate, inform and empower current and future employees. Through real-world examples, learn how three industry leaders have crafted compelling stories to educate and successfully attract the next generation of talent in the residential construction industry. They’ll share messages used and benefits achieved in attracting a talent pipeline, developing current team members, and increasing engagement with all company stakeholders.

    What You’ll Learn

    • Understand the key elements of a story and how to frame these around your business.
    • Identify and develop the tools and strategies to manage building and telling the story of your business and team.
    • Learn to use stories to support future workforce attraction.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Stephanie Dailey
    Picture of Luke Eggebraaten
    Phaser Marketing
    Picture of Amanda Kurt
    Kurk Concrete Inc
    Picture of Kate Rieling
    The Crew Collaborative


    Registration Type
    Expo+Education Pass
    Research & Trends
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Retail/Wholesale Dealers & Distributors, Single Family Builders - Custom, Subcontractors & Specialty Trade Contractors

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
    © 2024 National Association of Home Builders of the United States. All rights reserved.
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