Building Your Employer Brand: The Impact of Storytelling on Workforce Development
Wednesday, February 28 | 10:15 - 11:15 AM
LVCC - West 226
What It's About
Not just for books and entertainment, storytelling is a powerful tool to connect, build trust, motivate, inform and empower current and future employees. Through real-world examples, learn how three industry leaders have crafted compelling stories to educate and successfully attract the next generation of talent in the residential construction industry. They’ll share messages used and benefits achieved in attracting a talent pipeline, developing current team members, and increasing engagement with all company stakeholders.
What You’ll Learn
- Understand the key elements of a story and how to frame these around your business.
- Identify and develop the tools and strategies to manage building and telling the story of your business and team.
- Learn to use stories to support future workforce attraction.