Jam(b) Session: The AI Marketing Guide (for Humans) - What It Is, Isn’t & Can Do for Your Business

What It's About

AI has been touted to transform the way we do business -- especially in sales and marketing. But will it really? For all the predictions and promises, there are just as many questions. And when it comes to technology, the human element is often left out. Join two builders, an advertiser and a technology vendor as they explore the practical AI applications that can strengthen and amplify marketing efforts. Through live AI demos and practical case studies, they’ll dissect approaches many leading builders are implementing today and offer real-world results being produced (including where AI is failing). Walk away with a clear understanding of how to start leveraging AI, balance traditional efforts with tech-forward approaches and plan for the future of AI advancement -- all with a human touch.

How to Attend

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

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