International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Which Worked Best? Creative Elements That Generated More Leads

Tuesday, January 10 | 3:30 - 4:30 PM

Location: W311C

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Single Family - All, Multifamily Builders & Developers, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

What It's About:

Audience participation is key to this fun and interactive session which will uncover the creative elements in digital marketing that generate the most leads. Throughout the presentation, you’ll be presented with various digital marketing pieces and asked to vote on which worked best. Panelists will reveal the winning creative and share the principles behind why one is more effective than the other. Marketing platforms discussed include websites, landing pages, email campaigns and banner ads. If you are a new home marketer who wants to increase the responsiveness of your digital marketing program, this is a can’t-miss.

What You'll Learn:

  • Understand the design elements and calls to actions that drive engagement and lead capture on websites.
  • Identify the elements that impact how well an email campaign drives response from new home buyers.
  • Learn which landing pages convert online traffic to leads.
  • Determine which design elements impact the responsiveness of banner ads.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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