Building Knowledge Session
Level of Content:
Who Should Attend:
Single Family - All, Designers, Architects, Engineers & Planners, Sales & Marketing Professionals
Sales, Marketing & Customer Focus
Cross-culture marketing and selling doesn’t just mean adjusting the marketing collateral to reflect a multi-cultural element. In fact, all aspects of the buyers’ journey must be addressed: initial interest, negotiating, customer service and of course, design. In this session, learn tactics that you can put into practice immediately, gain a greater awareness and respect for cultural differences and most importantly, understand how to conduct business in different scenarios throughout the buying process.
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Building Knowledge Session – These 60 minute sessions are the foundation of IBS education. With more than 100 sessions in 7 education tracks, you are guaranteed to find programs on the hottest, most relevant building industry topics. Full registration or 1-day education registration for the day of the session is required.
Master Session – These sessions are in-depth, three-hour intensive programs that dig deeper into specific industry topics. Master sessions are open to those with a Full registration or a 1-day education registration for the day of the session, but have limited seating for an optimal learning experience. Attendees may guarantee a seat for $25 per session during registration. Prior to each session, any non-guaranteed seating will be filled on a first-come, first-served basis at no additional charge.
Spotlight Session – These 60-minute sessions feature high-profile speakers and highlight the latest trends the industry has to offer. Full registration or 1-day education registration for the day of the session is required.
Game Changer Session – These twice daily keynotes feature thought leaders who are transforming their companies and the way we think about and address issues critical to the housing industry. Full registration or 1-day education registration for the day of the session is required.
Tech Bytes Session – These 30 minute sessions offer a one-of-a-kind opportunity to discover the latest tech applications and platforms through hands-on experiences. Following each session, speakers offer "Office Hours" where you can see extended demos or work one-on-one with an expert. Full registration or 1-day education registration for the day of the session is required.
Advanced - Attendees should have extensive prior knowledge of the subject matter.
Intermediate - Attendees should have fundamental prior knowledge of the subject matter.
Novice - Attendees need little or no prior knowledge of the subject matter.