What It's About:
Cross-culture marketing and selling doesn’t just mean adjusting the marketing collateral to reflect a multi-cultural element. In fact, all aspects of the buyers’ journey must be addressed: initial interest, negotiating, customer service and of course, design. In this session, learn tactics that you can put into practice immediately, gain a greater awareness and respect for cultural differences and most importantly, understand how to conduct business in different scenarios throughout the buying process.
What You'll Learn:
Examine your own cultural identity and determine the ways you may be programmed to interpret and analyze behavior.
Define some key cultural dimensions that play an integral part in sales and communication, and recognize cultural differences in verbal and non-verbal communication.
Identify the challenges of selling, marketing and providing customer service to a multi-cultural home buyer and learn strategies to overcome them.
Discuss the perceptions various cultures may have of U.S. Americans, and learn the best practices for sales, negotiation and communication with these clients.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)