Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Cori Masters

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Picture of Cori Masters

Cori Masters

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ECI LASSO Kuna, Idaho

Cori was born in Argentina and developed a deep appreciation for multiculturalism while living in Italy as a teenager and Japan as a young adult. Fluent in three languages, she has over a decade of experience as an Online Sales Specialist, delivering consistent, results-driven performance. A Silver Award Winner from NAHB's Online Sales Counselor program, Cori has played a pivotal role in generating over 60% of overall sales in her previous roles. Cori’s diverse background allows her to empathize with and guide buyers from various cultural and geographical contexts. After studying photography in Italy and Japan, she moved to the United States with her husband, where her career as an online sales counselor began at Royal Oaks Homes in Raleigh, North Carolina. Over the years, Cori has built a robust understanding of regional market dynamics, having successfully worked in North Carolina, Virginia, Oklahoma, and Idaho. Now, as a Customer Success Manager at ECI Lasso, Cori leverages her expertise to build meaningful partnerships and ensure clients not only meet but exceed their goals. Her dynamic approach and proven adaptability make her a trusted partner in the evolving sales and marketing landscape. In addition to her professional achievements, Cori is a recognized speaker, having presented at the International Builder Show in 2021, 2022, 2023, and IBS 2025. Her passion for fostering success and her broad life experience make her an exceptional leader and mentor in the industry.

Where you can find Cori Masters during IBS:
Winner Techs All: Smarter Tools for Online Sales & Marketing Success

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