Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Deana Vidal

Picture of Deana Vidal

Deana Vidal

John Burns Research & Consulting San Mateo , California

A leader at the New Home Trends Institute (NHTI), she and the NHTI team focus on design, consumer, and trend tracking nationally. Utilizing the research power of John Burn Research & Consulting, Deana focuses on pairing consumer insights research with trends that are shifting and translating that into how it influences home design, community development, and industry innovation. She is passionate about finding practical applications and giving deep, insightful feedback to help companies and communities make impactful decisions. Deana has a rich history of research, business strategy, and experience working with businesses and startups around the world from multiple industries (tech, food, retail, architecture) to develop methods to help companies grow strategically. Mrs. Vidal founded the Young Professionals chapter for the BIA Bay Area in 2020 after recognizing the need for more young and future leaders within the local homebuilding industry. She has received accolades recognizing her commitment to bettering the built environment and supporting industry professionals. Recent awards include: 2023 Professional Builder 40 under 40 recipient; 2021 Rising Rock Star Award from Commercial Real Estate Women’s Network (CREW) Bay Area; 2020 Associate of the Year Award from the Building Industry Association (BIA) Bay Area; 2020 Rising Star Award from the BIA Bay Area Professional Women in Building. Deana has a Bachelor of Architecture and Bachelor of Arts from the University of North Carolina at Charlotte.

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