The Ipsum Group LLC LITCHFIELD PARK, Arizona

The Ipsum Group advises and collaborates with developers and homebuilders, serving the growing and increasingly diverse 55+ boomer consumer group. With 3+ decades of real-life experience, 22 years with Del Webb, and 11+ years advising clients across the U.S., Deborah is uniquely qualified. Her ability to provide innovative and pragmatic advice in the areas of visioning, amenity and lifestyle programming, branding, marketing, sales, residential product, and operations of 55+ targeted and age-qualified communities come from a wide range of firsthand knowledge and experience. Deborah assists her clients to find their most opportunistic niche, compel, and delight the most discretionary consumer, mitigate risk, and experience financial success.