The Ipsum Group Phoenix, Arizona

For over three decades, Deborah Blake has been immersed in the business of creating and marketing compelling 55+ communities; homes, amenities, and lifestyles. Responding to the needs and aspirations of the growing, and increasingly diverse 55+ real estate consumer. Deborah started her career with the leading brand in active adult retirement communities, Del Webb. Her practical experience includes community and brand visioning, operations, and sales and marketing. With over 22 years of real life experience, she created The Ipsum Group in 2012 to serve her clients with modern consumer insights and innovative, proven business strategies to win in the evolving 55+ consumer real estate market. With clients across the country, in local and destination markets, Deborah offers a one-of-a-kind perspective for how the 55+ consumer is changing as well as the deep, value-based motivations that have stood the test of time. With decades of experience, she offers implementation strategies based on proven best practices-- educating and assisting the teams on the ground to execute effectively. Deborah’s goal is to help each client envision and execute a profitable solution to serve their 55+ consumer.