Crown Communities Gettysburg, Pennsylvania
Experienced marketing executive with a demonstrated history of real estate and private sector marketing and sales leadership. Known for her passion in marketing, building strong teams, and leveraging sales knowledge, Sara has worked with C suite and government senior executives to innovate decision making and inform the sales process. Sara’s expertise includes corporate brand strategy, strategic planning, digital (SEM, SEO), social media, agency management, website/content management, merchandising oversight, customer engagement, public relations, event planning, process coordination, and budget administration. Sara delivers key outcomes, builds award-winning team, adapts to new findings. She believes that the greatest successes come from nurturing strong relationships and that begins with hiring people who have integrity, valuing their involvement and then freeing them up to do incredible things. Under Sara’s leadership, her recent Crown Community, Amblebrook Gettysburg was the recipient of twenty-nine awards from 2020- 20223; most notably, two gold and four silver awards from the National Association of Homebuilders (NAHB), the Grand Award of “Community of the Year” two years in a row, and “Director of Marketing” awarded by the Northern VA Building Industry Association (NVBIA). Sara was featured as a keynote speaker at the 2023 International Builder Show on the topic of email marketing titled, “And you thought email was dead.” Additionally, Sara hosted the Maryland Building Industry Association (MBIA) to showcase a "best in class" active adult community within the Mid-Atlantic region.
Where you can find Sara Carbonell during IBS:
CliffsNotes for Creating Successful Communities: What Buyers Want You to Know (& Do)