Blue Tangerine LLC
Erik is the Executive Vice-President and Co-Owner of Blue Tangerine, LLC, a website development and digital marketing agency headquartered in Melbourne, FL. For the past 26 years Erik has worked with a variety of Home Builder and Retail clients to help them grow their businesses by building better websites and optimizing their digital marketing strategies.
For the past several years Erik has consulted with Home Builders like Century Communities, Silverstone Communities, and Windsong Properties to improve lead generation and website conversion. Erik also specializes in working with Ecommerce Retailers like Design Toscano and Whitewater Brands to grow their sales by optimizing websites for conversion and implementing Search Engine Marketing programs that generate a strong ROI for the business.Prior to merging his consulting business with Blue Tangerine in 2017 Erik owned Triad Analytics, a boutique consulting agency. The agency specialized in working with Direct-to-Consumer retail businesses to grow sales by leveraging direct mail and digital marketing to find and retain new customers.
Before starting Triad Analytics in 2010 Erik worked for several Direct-to-Consumer Retailers like Peruvian Connection and Design Toscano and helped them achieve double-digit year-over-year growth by building paid and organic digital marketing programs that complimented the printed catalog programs that each company had developed.
Sessions where you can hear Erik Martinez during IBS: