55 Plus LLC Charlemont, MA
Jane Marie O'Connor, CAASH, MIRM, CAPS, CMP Jane is recognized internationally as an expert in 50+ housing. She brings a heightened awareness of the age-designated, active lifestyle, retirement and assisted living communities to all with whom she works. Her dedication combined with her creative and incisive thinking about the issues that matter most for sales and marketing success in the homebuilding industry are unmatched. Jane was one of the first to recognize that the 50 plus market segment is ever changing and that successful selling and marketing to this group of people requires special skills and methods. Her industry knowledge and ability to integrate that knowledge into marketing revenue for her clients is immeasurable. From ramp-up to sell-out, clients benefit from over 17 years of Jane's professional experience in marketing and sales strategy to this specific niche market. Jane is a frequent speaker at industry events, an author and a dynamic sales trainer. Jane was the lead author for the University of Housing's CAASH course: Selling To the Active Adult; she was a reviewer for Trends and Research, and a subject matter expert content provider for Marketing to the Active Adult. In 2011, Jane was awarded the prestigious Certified Active Adult Specialist of the Year at the International Builders Show in Orlando. Jane is a Trustee for the National 50+ Housing Council, she serves as Chair of their Board of Governors for Education for 2010, is a national Board of Director for the Builders Association of Greater Boston, and was also a founding member of the 50+ New England Housing Council. Jane serves clients throughout the United States. Internationally, Jane serves clients in Australia, New Zealand, Canada, Mexico, Guatemala and South Africa.