Neal Communities Sarasota, FL
Liz has been in the Internet Marketing game since the early 2000's when she began working in SEO and paid search for hospitality brands like Hyatt and Fairmont Hotels. At Neal Communities and Neal Signature Homes in Southwest Florida, Liz creates & manages digital campaigns encompassing all facets of online media including social media, display advertising, SEO, paid search ads, retargeting, video, email and native advertising. She has also lead website design projects focusing on user experience and online lead conversion. Liz combines both creative and technical expertise to develop and execute digital strategy that not only creates traffic, but creates leads and sales. She built a framework for elevated tracking using analytics programs and CRM data to prove ROI from marketing campaigns.