What It's About:
If your firm values green building, let people know. Focusing on your company’s image—how you are portrayed in your communications and media—can play a big part in attracting your ideal clients. While it’s important to talk about how your services and products are green and sustainable, your clients, especially first-time home owners and Millennial clients, want to know more about your company’s values and what actions you and your firm are taking to support a green and sustainable future. That sort of "doing as you say" is an opportunity to build loyalty by showing your firm’s integrity and the values expressed in your business and beyond.
You will learn what "Doing as You Say" means and why it matters, especially to remodeling clients, identify three types of actions to show that your company is "Doing as You Say," learn three ideas for sharing how you are "Doing as You Say" and discover where to get more ideas for "Doing as You Say" and ways to share it.
About the Presenter:
Marla Esser Cloos, The Green Home Coach, cares about the home products you use and how those choices affect our community. It’s closer and more real than climate change and politics; this is about doing your best for your family in your home. Marla’s personal mission is to empower people, especially women, in their homes and families by sharing how green products and a focus on sustainability offer a safer, healthier, and more comfortable home. Author of Living Green Effortlessly, Simple Choices to a Better Home. Marla is an NAHB Master Certified Green Professional and LEED AP. She received her B.S. in Engineering and Public Policy and a Certificate in Energy from Washington University.