What It's About:
You will be introduced to a whole new way of looking at what makes your business unique. We will challenge your perspective of the competitive edge that draws your customers to your business and your brand. Whether you're trying to stand out in a crowded market or trying to capture more business from people who not only love to do business with you, but who happily pay premium prices for your products and services, sharpening your competitive edge is the key to sustainable growth. We'll explore five key considerations to build or reimagine what truly makes you unique. Leverage this new information to improve your sales and marketing strategies and create a more powerful impact in your local market.