What It's About:
Today's 55+ crowd is increasingly turning first to Google to help find a 55+ living community, so we know SEO and SEM are important. But who really knows how to read website code, pick keywords, have a link-building strategy and keep up with changes in search algorithms? And what is a SERP anyway?! You'll fall in love with SEO and SEM after this speed-dating style program where we introduce 5 quick insights to make your digital strategy work for you! Discover actionable tips to ensure optimal search results for your organization, along with resources that will help keep your digital campaign knowledge current. Walk away knowing the foundations of SEO and SEM specifically for 55+ adults.