International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

The Path to Winning Aspirationals & Cracking the Code to 2X Speed

Wednesday, January 22 | 3:30 - 4:00 PM

Event Type: Niche Program

Location: LVCC - IBS Production Builder Executive Club - North 112

Registration Type: All IBS Registration Types

Dan Swift BSB Design

What It's About:

Forget the generational consumer as the drivers of your markets in the 2020’s – the largest and most influential consumer group are the Aspirationals, and most builders are not paying attention to them. Knowing what motivates them to buy (and what doesn’t) will be key to future success. And delivering what they want will take work, too.

The key to delivering more is finding speed – accelerating new processes to find 2x improvements in everything we do despite industry labor challenges. Please join Dan Swift, President and CEO of BSB Design, as he details the world’s most important consumer group and what it takes to make them buyers while breaking down the barriers that are holding us back from achieving breakthrough results of delivery, quality and profitability.

How to Participate:

Access is limited to director-level positions and above from the Nation's largest 250 home building companies as defined in the 2019 Housing Giants or Builder 200 list.

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  • 1201 15th St NW
    Washington, DC 20005

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