Gen-X Marks the Spot for 55+

What It’s About

For over twenty years, 55+ builders, developers, architects and sales and marketing execs had waves of Boomers maintaining a seemingly bottomless appetite for their products and services. Now there’s a new kid in town: GenX, with the oldest turning 58 this year (62 by some demographers' definitions). 55+ professionals can no longer sell, market or design the ways that were successful with Boomers. GenX, self-named because they defied linear definition, requires rethinking how we’ve done business in the past. With the youngest aged 41, we’ll be seeing new members of this generation for the next fourteen years. It’s worth reinventing how we do business to best meet their different wants and needs - this program will show you how.

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