LOCATION: LVCC - South 221
REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE: Building Knowledge Session
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Single Family - All, Multifamily Builders and Developers, Remodelers
TRACK: Sales & Marketing
There is much confusion, on the part of builders and remodelers, as to the delineation between sales and marketing. Many assume that because one can sell, one can also market effectively and vice-versa. We all know that we need prospect traffic to convert to sales, but whose job is it to drive that traffic? Often the lines between marketing and sales get blurred—and sometimes they even overlap—but both are separate yet equally important for a company to thrive. In this session, learn what you should expect from each effort, and explore best practices to maximize both sales and marketing as the panel provides you with out-of-box, cost-effective methods that work.
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)