FEB 9-11, 2021

Marketing or Sales: Whose Job Is It Anyway?

Tuesday, January 21 | 9:15 - 10:15 AM

LOCATION: LVCC - South 221

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family - All, Multifamily Builders and Developers, Remodelers

TRACK: Sales & Marketing

Speaker Handouts and Other Documents

There is much confusion, on the part of builders and remodelers, as to the delineation between sales and marketing. Many assume that because one can sell, one can also market effectively and vice-versa. We all know that we need prospect traffic to convert to sales, but whose job is it to drive that traffic? Often the lines between marketing and sales get blurred—and sometimes they even overlap—but both are separate yet equally important for a company to thrive. In this session, learn what you should expect from each effort, and explore best practices to maximize both sales and marketing as the panel provides you with out-of-box, cost-effective methods that work.

  • Learn cost-effective methods to drive traffic and convert leads to more profitable sales.
  • Explore how to use technology tools to drive traffic, sales conversion and follow-up to enhance the customer experience.
  • Examine grassroots marketing and other referral-driving techniques that all sales professionals should be doing to support the companys marketing efforts.
  • Determine what to expect from your marketing team vs. what to expect from your sales team.

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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