Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Building Knowledge Session

A Budgeting Blueprint for Digital Dominance

Thursday, February 2 | 1:00 - 2:00 PM
LVCC - West 316

What It’s About

With the industry emphasis on digital transformation, coupled with the unprecedented market conditions of the past two years, many builders are unsure how to appropriately establish a digital sales and marketing budget. Bolstered by detailed visual data, real-world examples and an interactive calculation tool, this session will present and demonstrate a clear, step-by-step formula to quickly calculate an optimal budget that encompasses lead generation tactics, paid and earned media and brand awareness outreach needed to reach your sales goals. Learn how to right-size a budget for each individual community and how to monitor and refine to account for changes in market conditions, consumer demands and shifts in advertising performance.

What You’ll Learn

  • Use a proven formula to establish a marketing and advertising budget to achieve the sales goals for any community.
  • Learn how to utilize your current conversion metrics and key performance indicators to refine and optimize your budget.
  • Understand ways to identify and avoid underperforming tactics and sources.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Building Knowledge Session

Level of Content


Who Should Attend

Sales & Marketing Professionals, Single Family Builders - General Contracting, Production, Spec/Tract, 55+ Housing Builders and Developers


Continuing Education

NAHB - 1.00 CE hour(s)

NKBA - 0.100 CEU(s)

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