Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Building Knowledge Session

Right-Sizing Your Online Sales Programs

Tuesday, January 31 | 9:30 - 10:30 AM
LVCC - West 316

What It’s About

For two decades, builders have slowly been implementing online sales counselors (OSCs) and lead nurturing programs to address the growing needs of digital lead generation. But these roles and departments have drastically changed over the past two years. So how do you know if you are doing it right? Whether you build 20 homes a year or 15,000, this session will help you implement a lead nurturing program to maximize marketing dollars, amplify ROI and give customers a fantastic experience. From efficient structure, expectations and company culture to a seamless customer experience, learn how to right-size your program for increased sales.

What You’ll Learn

  • Learn how to set up and run an online sales program with proper expectations and seamless marketing-sales integrations no matter the size of your company.
  • Discover online sales team members' various roles and responsibilities for successful results.
  • Explore how to maximize customer experience and satisfaction with a well-thought-out online sales program that fits your company's needs.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Building Knowledge Session

Level of Content


Who Should Attend

Single Family Builders - General Contracting, Production, Spec/Tract, Multifamily Builders & Developers, 55+ Housing Builders and Developers

Continuing Education

NAHB - 1.00 CE hour(s)

NKBA - 0.100 CEU(s)

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