19 Seconds or Less: How to Attract, Capture & Convert High-Quality Digital Leads
Wednesday, February 28 | 12:15 - 1:15 PM
LVCC - West 204
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What It's About
Did you know a prospective custom home or remodeling lead will make a decision to stay on a website or leave within 19 seconds? Without model homes and communities where land is controlled, your website is absolutely critical for generating high-quality leads and getting them in your funnel. It must deliver! In this session, we are breaking down real builder websites to reveal the type of content your site should contain and how to organize it to attract high-quality leads, and convert those into appointments and sales. Understand the type of content that causes leads to look elsewhere, how to create permission-based relationships using lead magnets, best practices for marketing segmentation and more. Walk away with a clear map to consistently generate high-quality website leads
What You’ll Learn
- Learn the top three questions every website must answer for a site visitor to become a lead.
- Discover the website content that attracts high-quality leads and which content turns them away.
- Understand how to use lead magnets, and which ones work the best to create permission based relationships with online leads.
- Uncover ways to use marketing segmentation to convert digital leads into appointments and sales.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish