Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

19 Seconds or Less: How to Attract, Capture & Convert High-Quality Digital Leads

Wednesday, February 28 | 12:15 - 1:15 PM
LVCC - West 204

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    What It's About

    Did you know a prospective custom home or remodeling lead will make a decision to stay on a website or leave within 19 seconds? Without model homes and communities where land is controlled, your website is absolutely critical for generating high-quality leads and getting them in your funnel. It must deliver! In this session, we are breaking down real builder websites to reveal the type of content your site should contain and how to organize it to attract high-quality leads, and convert those into appointments and sales. Understand the type of content that causes leads to look elsewhere, how to create permission-based relationships using lead magnets, best practices for marketing segmentation and more. Walk away with a clear map to consistently generate high-quality website leads

    What You’ll Learn

    • Learn the top three questions every website must answer for a site visitor to become a lead.
    • Discover the website content that attracts high-quality leads and which content turns them away.
    • Understand how to use lead magnets, and which ones work the best to create permission based relationships with online leads.
    • Uncover ways to use marketing segmentation to convert digital leads into appointments and sales.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Rick Storlie
    Builder Lead Converter


    Registration Type
    Expo+Education Pass
    Custom Building & Remodeling
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Remodelers, Single Family Builders - Custom

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
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