Keystone Custom Homes , Pennsylvania
Rachel Peters is the Marketing Manager for Keystone Custom Homes and has six years of homebuilder marketing experience with a focus on branding and content. In the past year, she launched a new website, led a brand refresh, re-wrote all website copy, launched over a dozen new communities, and oversaw strategy on social content and advertising. Rachel is passionate about creating high-touch experiences for customers to engage in the exciting process of building a new home, from Instagram Reels to long form video, automated texts and emails, blog posts, virtual tours and beyond.
Where you can find Rachel Peters during IBS:
Create Engaging, Compelling & Trustworthy Content That Sells