General Finishes
Booth W7989
General Finishes is a leader in innovative finishing solutions for the woodworking and building industries. At this year’s Builders Trade Show, we are proud to showcase our Enduro Professional Water-Based Finishes—a product line designed to deliver superior performance while prioritizing sustainability and safety.
Why Choose Enduro?
Our Enduro products combine cutting-edge technology with eco-conscious practices, offering unmatched benefits for professionals and manufacturers:
Advanced Water-Based Formulation
• Low VOC emissions for a healthier work environment
• Fast drying and easy cleanup with water
Sustainability at the Core
• Resins derived from recycled plastics, reducing environmental impact
• PFAS-free products, ensuring safer finishes for people and the planet
Exceptional Performance
• Durable, chemical-resistant coatings for high-traffic surfaces
• Smooth, professional-grade finishes with excellent clarity and color retention
Versatility
• Ideal for cabinetry, furniture, and architectural millwork
• Compatible with spray systems for efficient application
Our Commitment to Innovation & Responsibility
General Finishes is dedicated to creating products that meet the highest standards of quality while embracing sustainable practices. By choosing Enduro, you’re not only investing in superior finishes, you’re supporting a cleaner, safer future for the building industry.
Visit Us at Booth W7989
Explore our full range of Enduro products and learn how our water-based technologies can transform your projects.
Website: generalfinishes.com
Deep Base Undercoat
Tintable water-based polyurethane/acrylic primer for interior/exterior use under all GF topcoats. Short-filled for dark color tinting; use White Undercoat for light colors.-
Retail Product Catalog
Show MoreExplore premium wood finishes for every project. Our catalog features water-based stains and topcoats, oil-based stains, milk paint, and exterior finishes, plus brushes and supplies. Innovative, durable, and eco-friendly solutions for woodworkers and DIY enthusiasts.
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Industrial Product Catalog
Show MoreDiscover Enduro Water-Based Finishes—professional-grade coatings that deliver durability, clarity, and sustainability. Our products feature resins from recycled plastics, are PFAS-free, and offer low VOC for a safer, eco-friendly solution. Perfect for cabinetry, furniture, and millwork. Booth W7989
- Coatings
- Finishes
- Green Building Products & Services
- Paints, Varnishes, Stains and Enamels
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