JAN 31-FEB 2, 2023

2022 IBS Sponsorship & Advertising Opportunities: Thought Leadership

Exposure Connections Attendee Experience Networking

IBS is the perfect place for the most innovative minds to share their trailblazing ideas. The building industry is constantly evolving and so is your company. Show how you’re a Thought Leader by taking advantage of these unique marketing opportunities.

Sponsorships & Banners

Audience watching a male presenter at the building zone during 2019 builders' show

The Building Zone

At the last IBS, The Building Zone's live building science demonstrations were seen by overflow crowds of more than 5,500 and were highly reviewed.

Man looking at object

New Product Zone (NPZ)

The New Product Zone is favorably located at the entrance to the exhibit hall. This means that attendees can learn about your new product before they visit other booths. Stand out from the competition and display your product at the New Product Zone!

ibs store

IBS Store

The IBS Store is one of the major destinations for IBS attendees and will be located centrally in the Exhibit Hall C lobby of the West Concourse.

Sold Out - group of men and women, standing side-by-side, smiling

Best of IBS Finalists

Be your best at IBS! Stand out from the crowd with the Best of IBS Finalists marketing package.

IBS Education Sponsorship

IBS Education

Education + Exposure = IBS Education Sponsorship! Known for innovative programming and engaging speakers, sponsoring the IBS Education, will place your company at the forefront of thought leadership and among industry leading brands.

Centrals @ IBS

55+ Central

55+ Housing Central

55+ Housing Central is the core of 55+ activity for attendees who are actively involved in developing communities for the nation’s boomer marketplace.

Remodeling Central

Remodeling Central

An NAHB Remodeling Central sponsorship provides you with unparalleled access to the key decision makers in this industry—and their impressive purchasing power.

Sales Central

Sales Central

Sales Central is the place where custom builders, developers and remodelers come together with sales managers, marketing directors, sales and marketing consultants, real estate agents and others in the marketing business.

Multifamily Central

Multifamily Central

Capitalize on the strong multifamily market by connecting with the powerful audience of apartment and condo developers, builders, owners and managers at IBS. 

The Design Central

Design Central

Design Central offers engagement opportunities with the powerful design niche within the home building industry—the specifiers. Your company will capture crucial mind share with residential design professionals.

Custom Building Central

Custom Building Central

Year after year, single family custom builders are the largest group of attendees at the IBS, with approximately 8,000 in attendance. 



Press Room Food Functions

IBS Press Room

Get your brand in front of the press by sponsoring the food functions in the shared DCW Press Room, OR supply thumb drives to the registered press at DCW.


Video Packages & *A-La-Carte Options

IBS Booth Video

Full Show Video Package

Is your company showcasing a new idea or cutting-edge piece of technology at your IBS booth? Make sure to document your breakthrough idea or technology with this exclusive marketing video. Your video will be produced and filmed in your booth live at IBS and delivered two weeks after show.

Cameraman filming man in safety gear

Pre-Show Video Package

Announce your upcoming IBS experience with a custom promotional video (30-60 sec). Your video will be produced prior to the show using existing footage (and/or new footage you wish to include). This is a great opportunity to tell attendees why they should visit your IBS booth first!

Audience watching opening ceremonies at 2019 IBS

Opening Ceremonies Video Marketing

Your company’s logo or photo will be included in the Opening Ceremonies video wall multiple times during the Opening Ceremonies. Now that’s how you make an introduction!

Cameraman filming man in safety gear

*Exhibitor Marketing Video

Just need an Exhibitor Marketing Video and nothing else? No problem! You can simply purchase the Exhibitor Marketing Video a-la-carte.


*IBStv Spot

Just need an IBStv Spot and nothing else? No problem! You can simply purchase the IBStv Spot a-la-carte.

Woman sitting on stairs, typing on laptop

*Post-Show Show Recap

Just need a Post-Show Recap and nothing else? No problem! You can simply purchase the Post-Show Recap a-la-carte.


Interested In A Sponsorship Opportunity? Contact Us!

Lynn Margiotta
AVP, Sponsorship Sales & Business Development
Exhibiting Companies: #, A-F
P: (202) 266-8685
(202) 253-7143
[email protected]         
Andrew Flank
AVP, Partnerships, Innovation & Affinity Programs
Multifamily Central & Production, Builders Executive Club
Exhibiting Companies: G-O
P: (202) 266-8059
(202) 441-6119
[email protected]
Michael Sutton 
Manager, Business Development
Video Production Needs
Exhibiting Companies: P-Z
P: (202) 266-8690
M: (240) 426-3994
[email protected]

Don Berey 
Manager, Sponsorship Sales
Young Pro Party, High Performance Building Zone, Remodeling Central, 55+ Central, Design Central
P: (202) 266-8208
M: (617) 780-5730
[email protected]
Robin Habberley
Manager, Business Development
Custom Central, Home Tech Zone
P: (202) 266-8051
M: (202) 615-3909
[email protected]
Brian Rosenthal
Manager, Marketing Operations
Sponsorship Operations, New Product Zone
P: (202) 266-8188
[email protected]
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    Washington, DC 20005

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