FEB 17-19, 2026 | ORLANDO, FL
FEB 17-19, 2026
ORLANDO, FL

New Product Zone (NPZ)

DISPLAY YOUR NEW PRODUCT!

If you're a current IBS exhibitor with a new product, learn more and apply for a space at the NPZ!

Exhibitor Benefits:

    • Thousands of attendees discover your product at the NPZ which drives traffic to your booth on the show floor.
    • Featured listing in the New Product Zone section of the IBS online exhibitor directory and IBS mobile app.
    • Promotion of the Zone in the Official IBS Show Guide, buildersshow.com, social media, and more!

Definition of a New Product:

For the purposes of this program, a New Product is defined as one that:

...is manufactured or exclusively distributed by a company exhibiting at this year’s IBS

and

...was introduced to the marketplace and is commercially available between February 28, 2025 and February 19, 2026.

*Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.*

Space Options


Floor (5' x 5' open space meant for larger products)

$1,350

Table (36"W x 26.5"D open space meant for medium size products)

$1,000

Cabinet (18"W x 18"D x 9"H enclosed space meant for smaller products)

$1,000

Space options are subject to availability.

One (1) space is included in an Exclusive Sponsorship or Co-Sponsorship package. Pricing applies to non-sponsoring participants.

SPONSOR THE NEW PRODUCT ZONE!

SOLD OUTSponsorship only. Product display spaces are still available. See above for more information.

The New Product Zone (NPZ) was rated the most valuable area by attendees in the post-IBS survey. It was also the most visited zone, seeing tens of thousands of people walk through. To get huge exposure, your company can sponsor this 'must-see' part of the IBS Show floor.

As the New Product Zone (NPZ) sponsor, you get maximum exposure at one of the busiest IBS exhibits.

Sponsorship Benefits:

  • Company name and logo on Zone booth signage
  • Premium floor or table space at the front of the Zone to showcase a new product
  • Floor graphic placed in prime location at the front of the Zone
  • Promotion of the Zone in IBS related outlets: Official Show Guide, BuildersShow.com, IBS Mobile App, etc.
  • * IBStv product spotlight, which is broadcast at the convention center and online after the Show. Here's an example!
  • * Post-show email for exclusive sponsorship only
  • * Scanned lead data for exclusive sponsorship only (name, company name, city, state, zip)

Exclusive sponsorship only

Sponsorship Options


New Product Zone Exclusive Sponsorship

$26,000

New Product Zone Co-Sponsorship

$17,500

Interested In A Sponsorship Opportunity? Contact Us!
Lynn Margiotta
VP, Business Development
Custom Packages for IBS and Production Builders Executive Club
Exhibiting Companies: Key Accounts
P: (202) 266-8685
M: (202) 253-7143
[email protected]
Robin Habberley
Director, Business Development
Design Central, Sales Central, Multifamily Central, The Nationals Awards, and Best in American Living Awards
P: (202) 266-8051
M: (202) 615-3909
[email protected]
Cheryl Lewis
Manager, Business Development
Craft Techniques Zone, Construction Performance Zone, Building Science Symposium (Pre-Show), Remodeling Central, and Building Systems Council Lounge
Exhibiting Companies: #, A-F
P: (202) 266-8208
[email protected]

Kim Friedman
Manager, Business Development
Professional Women in Building, ProConnect, and Pre-Show Planner
Exhibiting Companies: G-O
P: (202) 266-8059
M: (317) 340-4702
[email protected]

Michael Sutton
Senior Manager, Business Development
Video Production Needs, Custom Building Central, 55+ Central, Student Chapters/Workforce
Exhibiting Companies: P-Z
P: (202) 266-8690
M: (240) 426-3994
[email protected]

Brian Rosenthal
Senior Manager, Sponsorship Operations
New Product Zone and Sponsorship Operations
P: (202) 266-8188
[email protected]


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