New Product Zone (NPZ)
DISPLAY YOUR NEW PRODUCT!
If you're a current IBS exhibitor with a new product, learn more and apply for a space at the NPZ!
Exhibitor Benefits:
- Thousands of attendees discover your product at the NPZ which drives traffic to your booth on the show floor.
- Featured listing in the New Product Zone section of the IBS online exhibitor directory and IBS mobile app.
- Promotion of the Zone in the Official IBS Show Guide, buildersshow.com, social media, and more!
Definition of a New Product:
For the purposes of this program, a New Product is defined as one that:
...is manufactured or exclusively distributed by a company exhibiting at this year’s IBS
and
...was introduced to the marketplace and is commercially available between February 28, 2025 and February 19, 2026.
*Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.*
Space Options |
|
---|---|
Floor (5' x 5' open space meant for larger products) |
$1,350 |
Table (36"W x 26.5"D open space meant for medium size products) |
$1,000 |
Cabinet (18"W x 18"D x 9"H enclosed space meant for smaller products) |
$1,000 |
Space options are subject to availability. |
One (1) space is included in an Exclusive Sponsorship or Co-Sponsorship package. Pricing applies to non-sponsoring participants. |
SPONSOR THE NEW PRODUCT ZONE!
SOLD OUT: Sponsorship only. Product display spaces are still available. See above for more information.
The New Product Zone (NPZ) was rated the most valuable area by attendees in the post-IBS survey. It was also the most visited zone, seeing tens of thousands of people walk through. To get huge exposure, your company can sponsor this 'must-see' part of the IBS Show floor.
As the New Product Zone (NPZ) sponsor, you get maximum exposure at one of the busiest IBS exhibits.
Sponsorship Benefits:
- Company name and logo on Zone booth signage
- Premium floor or table space at the front of the Zone to showcase a new product
- Floor graphic placed in prime location at the front of the Zone
- Promotion of the Zone in IBS related outlets: Official Show Guide, BuildersShow.com, IBS Mobile App, etc.
- * IBStv product spotlight, which is broadcast at the convention center and online after the Show. Here's an example!
- * Post-show email for exclusive sponsorship only
- * Scanned lead data for exclusive sponsorship only (name, company name, city, state, zip)
* Exclusive sponsorship only
Sponsorship Options |
|
---|---|
New Product Zone Exclusive Sponsorship |
$26,000 |
New Product Zone Co-Sponsorship |
$17,500 |
Interested In A Sponsorship Opportunity? Contact Us! | ||
Lynn Margiotta VP, Business Development Custom Packages for IBS and Production Builders Executive Club Exhibiting Companies: Key Accounts P: (202) 266-8685 M: (202) 253-7143 [email protected] | Robin Habberley Director, Business Development Design Central, Sales Central, Multifamily Central, The Nationals Awards, and Best in American Living Awards P: (202) 266-8051 M: (202) 615-3909 [email protected] | Cheryl Lewis Manager, Business Development Craft Techniques Zone, Construction Performance Zone, Building Science Symposium (Pre-Show), Remodeling Central, and Building Systems Council Lounge Exhibiting Companies: #, A-F P: (202) 266-8208 [email protected] |
Kim Friedman | Michael Sutton | Brian Rosenthal Senior Manager, Sponsorship Operations New Product Zone and Sponsorship Operations P: (202) 266-8188 [email protected] |