International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

From Online Lead to Onsite Sales Team: Creating a Seamless Buyer Journey

Wednesday, January 22 | 10:15 - 11:15 AM

Location: LVCC - South 220

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

Speaker Handouts and Other Documents

What It's About:

Nearly 100% of buyers start their new home search online and eventually make their way to a model home. Providing a great experience for buyers starts with both an engaging online sales program and a fabulous onsite sales team. Learn how the online sales specialist and onsite sales team work hand-in-hand, and the key ingredients needed to ensure dynamic success for both the builder and buyer.

What You'll Learn:

  • Recognize the role of the online sales process, and identify ways for engaging a buyer and setting qualified appointments.
  • Understand the steps for a successful online-to-onsite hand-off process.
  • Learn how to bridge the gap between online and onsite to ensure a successful experience for the buyer.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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