International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

The Sale Begins with Your Website: Providing Comfort & Avoiding Complication

Wednesday, January 22 | 8:30 - 9:30 AM

Location: LVCC - South 221

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: 55+ Housing Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

Speaker Handouts and Other Documents

What It's About:

A builder’s website is the first opportunity you have to introduce your product and brand to potential homebuyers. Creating a positive user experience is no easy feat, especially when considering the uniqueness of each home buyer’s expectations. Multiple markets, varying plan offerings, unique business models and other nuances can further complicate this—detouring and confusing the user along the way. With proper planning, however, the experience you give through your website can increase the comfort and confidence of homebuyers. This session tackles common challenges builders face when selling homes online and provides questions to ask during the process toward a more strategic website design.

What You'll Learn:

  • Understand the buyer journey as it pertains to the home building industry.
  • Learn how a websites usability can impact the customer journey and influence decision making.
  • Know how buyers find your website, what they're looking for once they land and what roadblocks may prevent conversion.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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