FEB 9-11, 2021

Getting Value from Visual Content: It’s Not As Expensive As You Think

Tuesday, January 21 | 4:15 - 5:15 PM

LOCATION: LVCC - South 233

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family - All, Multifamily Builders and Developers

TRACK: Sales & Marketing

Speaker Handouts and Other Documents

What are you offering potential homebuyers to improve their customer experience while they are shopping? There are a wide variety of impressive visual content options—virtual reality, augmented reality, Matterport 3D Tours, video and more—so how do you know what’s right for your budget and what your prospective buyer expects? During this session, our panel of experts will share ways to stretch the dollar and get more out of your marketing budget. Learn best practices for video, vlogging, Matterport, AR and VR, when and where your company should use them and how they can best be deployed in your sales center, website and social media. Explore cost effective ways of keeping your customer engaged throughout the buying cycle to provide them with a memorable experience.

  • Understand the differences between the various virtual reality offerings, Matterport 3D Tours, videos and vlogging.
  • Get practical tips for stretching your marketing dollars as it relates to customer-immersion experiences.
  • Learn how to differentiate your company using visual content so to reach your sales and marketing goals.

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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