International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Good Design Sells: Interior Design & Finishes Today’s Top Buyer Segments Demand

Wednesday, January 22 | 8:30 - 9:30 AM

Location: LVCC - South 227

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Designers, Architects, Engineers and Planners, Multifamily Builders and Developers, Single Family - All

Track: Design & Community Planning

Speaker Handouts and Other Documents

What It's About:

What is valuable to a first-time buyer? What about an empty nester, or a multigenerational family? If you don’t know—and don’t know how to respond to their design priorities—there’s a good chance you’re missing out on potential sales. In this session, top interior designers share their secrets of transforming uninspiring spaces into emotionally positive, sales-producing homes. Identify four of the largest market segments—the Attainable, the New Family, the Power Players and the Free at Lasts—and learn how to transform your standard houses to targeted, thoughtfully designed homes. This fast-paced presentation will provide proven techniques and visual examples of how to use design as a selling advantage and turn “standard” homes into homes that buyers instantly identify with.

What You'll Learn:

  • Define and learn the priorities of four of the most important buyer segments in the market.
  • Identify the three key rooms for each of these segments.
  • Discover the must-have features, finishes and surfaces for each of these buyer segments.
  • Discuss spatial challenges and financial restrictions for the four buyer segments.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA – 1.0 LU Hour(s)

AIA CES Credit Eligible  AIA CES Credit Eligible:

NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.

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  • 1201 15th St NW
    Washington, DC 20005

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