What It's About:
By 2021, 80% of the world’s internet traffic will be video, but you don’t have to give up what’s worked in traditional construction marketing or be a star HGTV remodeler to create an authentic connection with your prospective clients. Thanks to new technologies, reduced costs and more research, companies of every size can start with a little know-how. This advanced session will discuss how to blend traditional marketing channels, like direct mail, with the medium of video to create a more humanizing experience with prospective clientele—plus learn the strategy and mindset you need to think seriously about how your brand will be perceived in 2020 and beyond.
What You'll Learn:
Learn ways of setting yourself up for success before you even start marketing.
Utilize a 3-pronged, budget-friendly method to successfully micro-targeting top neighborhoods using NAHB supplied data on home improvement spending.
Examine ways to create a content map for creating videos that position you with social influence.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)