International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

The Right Marketing Mix: Blending Direct Mail with Video to Promote Your Remodeling Firm

Tuesday, January 21 | 9:15 - 10:15 AM

Location: LVCC - North 258

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Sales & Marketing Professionals, Remodelers

Track: Custom Building & Remodeling

What It's About:

By 2021, 80% of the world’s internet traffic will be video, but you don’t have to give up what’s worked in traditional construction marketing or be a star HGTV remodeler to create an authentic connection with your prospective clients. Thanks to new technologies, reduced costs and more research, companies of every size can start with a little know-how. This advanced session will discuss how to blend traditional marketing channels, like direct mail, with the medium of video to create a more humanizing experience with prospective clientele—plus learn the strategy and mindset you need to think seriously about how your brand will be perceived in 2020 and beyond.

What You'll Learn:

  • Learn ways of setting yourself up for success before you even start marketing.
  • Utilize a 3-pronged, budget-friendly method to successfully micro-targeting top neighborhoods using NAHB supplied data on home improvement spending.
  • Examine ways to create a content map for creating videos that position you with social influence.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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