What It's About:
You’ve seen the forecasts, trends and stats on key buyer segments; it’s a lot of information, competing ideas and varying degrees of success stories. So, how do you respond? One project team tackled this—and in full force. Addressing one of our industry’s biggest challenges, they asked themselves, “How can we create an affordable place to live for the next generation of buyers?” What resulted is PA3, the next segment in Rancho Mission Viejo that is a completely new, effective approach to density, affordability and community design. In this Master Workshop, four members of the Rancho Mission Viejo team will share the compelling story of the reimagining of PA3, including lessons learned in community design and development, how you can reinvent product and what they’ve discovered the next buyers want and need from their next big purchase.
What You'll Learn:
Identify trends, needs and wants in the next generation of home buyers, both in individual homes and community amenities.
Discuss the key elements when reimagining and reinventing product and design guidelines that respond to different target markets.
Discover what makes a successful attainable housing offering.
Discuss how lessons learned from Rancho Mission Viejo can be applied in projects across the country to tackle housing for the next generation of home buyers.
How to Attend:
Workshops are $75 each. Purchase with your IBS registration (any type). Tickets may be purchased online by adding them to your IBS registration. Tickets purchased on or prior to December 13, 2019 will be mailed. Tickets purchased between December 14, 2019 and January 23, 2020 must be picked up by the purchaser at the IBS Special Events Ticket counter in the IBS Registration Tent beginning Sunday, January 19, 2020. Tickets will not be distributed to anyone other than the purchaser of record. Photo ID will be required.
NAHB - 3.00 CE hour(s), NKBA - 0.3 CEU(s), AIA – 3.0 LU Hour(s)
AIA CES Credit Eligible:
NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.