International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

CANCELLED: How to Successfully Marry Design, Marketing & Technology to Attract Your Ideal Customers

Thursday, January 23 | 12:00 - 1:00 PM

Location: LVCC - Spotlight and Game Changer Sessions - South 223

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Game Changer SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Designers, Architects, Engineers and Planners, Sales & Marketing Professionals, Single Family - All

Track: Design & Community Planning

What It's About:

Whether you are buying new furniture or a new home, today’s shopping experience is one that is highly visual, interactive and authentic. Designers and builders alike, not only have to know what features are in demand, but also how to interact with and appeal to customers in a way that demonstrates how their expertise and products can meet those needs. Few organizations have mastered this blending of design, marketing and technology better than Architectural Digest—the magazine and digital platform that has showcased top architects and designers, innovative homes and products, and inspiring decorating ideas for nearly 100 years. In this Game Changer session, you’ll hear from AD’s Executive Digital Director, Keith Pollock, and Head of Sales, Jeff Barish, two of the innovative executives who have helped steward this strategy and transform their digital presence. Based on their research at AD, they’ll explore and show home trends, dollars spent, top priorities for Millennials and other key segments, and more. Taking this one step further, Keith and Jeff will also demonstrate how to use this data, along with your areas of expertise, to find your fit in the market, how to best segment your audience, the most effective social media tactics, what works (and doesn't) in regard to visual media, and how to reach your target consumer where they're at. Whether your company is large or small, you’ll walk away with new ideas for how to effectively expose your offerings to a larger clientele and grow your business.

What You'll Learn:

  • Gain an understanding of the top design proprieties of todays key buyer segments, where the market is headed and what trends are up-and-coming.
  • Learn how to find the customers who are most likely in search of your designs and products and ways to effectively showcase that expertise in a way that appeals to them.
  • Explore the most interactive and effective tacticsfrom street advertising to social media takeovers to branded content videosthat will reach your ideal audience.
  • Identify the platforms and approaches that will grow your customer base while still offering the greatest ROI.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Game Changer sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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