SESSION TYPE: Building Knowledge session: Semi-Live
VIRTUAL FORMAT: Semi-Live
LEVEL OF CONTENT: Advanced
WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals, Designers, Architects, Engineers & Planners
TRACK: Architecture & Design
Design is the most effective way to connect with a buyer because it enables them to see their vision become a reality, but too often, builders guess at what it takes to capture their buyers’ hearts. Too much changes from year to year in both design and consumer preference to rely on old information. There are layouts, finishes, trim details, styles and cool features that are captivating buyers, so it’s important to understand your target market so you don’t make a mistake.This advanced session will demonstrate--with current market tested solutions from across the nation—the checklist of must-haves in capturing the buyer’s imagination in today's marketplace, including open space plans, trends toward cleaner lines and sophisticated style, colors, entry level design, and more.
NAHB - 0.75 CE hour(s), NKBA - 0.1 CEU(s)