FEB 9-11, 2021

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Education + Expo Pass

Designing Must-Haves: Capturing the Buyer’s Imagination in Today’s Marketplace

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals, Designers, Architects, Engineers & Planners

TRACK: Architecture & Design

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Education + Expo Pass

Design is the most effective way to connect with a buyer because it enables them to see their vision become a reality, but too often, builders guess at what it takes to capture their buyers’ hearts. Too much changes from year to year in both design and consumer preference to rely on old information. There are layouts, finishes, trim details, styles and cool features that are captivating buyers, so it’s important to understand your target market so you don’t make a mistake.This advanced session will demonstrate--with current market tested solutions from across the nation—the checklist of must-haves in capturing the buyer’s imagination in today's marketplace, including open space plans, trends toward cleaner lines and sophisticated style, colors, entry level design, and more.

  • Explore the collection of current design features and layouts that are leading sellers in markets across the country.
  • Determine how the current trend towards simplicity, clean lines and sophistication can be applied to virtually any price point.
  • Understand which exterior stylings and interior colors and finishes are resonating with buyers today.
  • Learn how to implement these ideas across a wide range of product pricing to better target buyers.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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