FEB 8-10, 2022

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Selling Health & Comfort: 3 Keys to Successfully Marketing the Homes Customers Now Demand

Thursday, February 11 | 10:00 - 10:45 AM EST

SESSION TYPE: Building Knowledge session: Semi-Live More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Novice More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals, Manufacturers/Suppliers

TRACK: Sales & Marketing

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The COVID-19 crisis is driving Americans to re-evaluate their needs and wants in a home. Healthier homes and efficient spaces are high on this list, which is good and welcomed news for the high performance home building community. This session examines the consumers’ shifting expectations on health, comfort, energy efficiency, square footage and solar, as well as of the companies they buy from. Armed with this brand-new research and insight, learn how you can position your company to align with these new demands and thrive.

  • Explore the growing consumer demand for healthy homes that offer maximum control, self-sufficiency, flexibility and connection.
  • Discover how COVID-19 has affected what homeowners/buyers want and need in their homes.
  • Learn how to make health and control central, through practical examples, to your brand and marketing.
  • Understand how to create supporting social campaigns that tell the world what your company stands for.

Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.

Continuing Education

NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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