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Education + Expo PassSelling Health & Comfort: 3 Keys to Successfully Marketing the Homes Customers Now Demand
REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE:
Building Knowledge Session
LEVEL OF CONTENT:
Novice
WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals, Manufacturers/Suppliers
TRACK: Sales & Marketing
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Education + Expo PassThe COVID-19 crisis is driving Americans to re-evaluate their needs and wants in a home. Healthier homes and efficient spaces are high on this list, which is good and welcomed news for the high performance home building community. This session examines the consumers’ shifting expectations on health, comfort, energy efficiency, square footage and solar, as well as of the companies they buy from. Armed with this brand-new research and insight, learn how you can position your company to align with these new demands and thrive.
- Explore the growing consumer demand for healthy homes that offer maximum control, self-sufficiency, flexibility and connection.
- Discover how COVID-19 has affected what homeowners/buyers want and need in their homes.
- Learn how to make health and control central, through practical examples, to your brand and marketing.
- Understand how to create supporting social campaigns that tell the world what your company stands for.
Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.
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1201 15th St NW
Washington, DC 20005
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