SESSION TYPE: Building Knowledge Session: On-Demand
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Single Family Builders - All Types, Land Developers, Sales & Marketing Professionals
TRACK: Sales & Marketing
For years, builders have leveraged marketing events to generate interest for their communities. In 2020, the industry was challenged with restrictions around large gatherings and adapting to social distancing efforts to meet requirements and, most importantly, the customers’ comfort level. This resulted in new ways of driving traffic to communities in a safe and empathetic way. Customers now engage with the community differently, and when they do decide to schedule a tour, they need to feel welcomed, comfortable and safe. Join us as our panel shares their experience in how technology has played a role in connecting the customer experience through creative storytelling, featuring resident events, online engagement and more.
NAHB - 0.75 CE hour(s), NKBA - 0.1 CEU(s)