FEB 9-12, 2021

The Social Distance Adaptation: The New Rules for Driving Foot Traffic to Your Community

SESSION TYPE: Building Knowledge Session: On-Demand More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Land Developers, Sales & Marketing Professionals

TRACK: Sales & Marketing

For years, builders have leveraged marketing events to generate interest for their communities. In 2020, the industry was challenged with restrictions around large gatherings and adapting to social distancing efforts to meet requirements and, most importantly, the customers’ comfort level. This resulted in new ways of driving traffic to communities in a safe and empathetic way. Customers now engage with the community differently, and when they do decide to schedule a tour, they need to feel welcomed, comfortable and safe. Join us as our panel shares their experience in how technology has played a role in connecting the customer experience through creative storytelling, featuring resident events, online engagement and more.

  • Understand the value of creating an outstanding customer experience amid COVID-19.
  • Learn how to use technology to increase community traffic and drive leads.
  • Recognized the ways you can capitalize on the foot traffic a community is seeing.

Continuing Education

NAHB - 0.75 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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