FEB 9-11, 2021

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Education + Expo Pass

Building the Right Organic & Paid Search Strategy

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

With so much data on digital marketing out there, it is hard to navigate through the noise to determine which information is current from what’s dated and what’s legitimate from what’s just a bunch of digital jargon. This Tech Bytes session will outline current and emerging strategic best practices for builder digital marketing, using organic and paid channels in a complimentary way. Learn actionable SEO & SEM trends while also exploring how a poor strategy can lead to wasted spending and a lose-lose marketing battle against yourself. Leave with a strategic plan that incorporates a mix of both and drives more new home sales.

  • Learn current best practices for marketing your brand effectively via SEO (organic search) and SEM (PPC/paid search).
  • Understand how over-bidding paid search efforts can negatively impact organic efforts.
  • Learn how to prioritize your online needs in order to put together a comprehensive digital strategy.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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