SESSION TYPE: Tech Bytes Session
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Advanced
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers
TRACK: Sales & Marketing
With so much data on digital marketing out there, it is hard to navigate through the noise to determine which information is current from what’s dated and what’s legitimate from what’s just a bunch of digital jargon. This Tech Bytes session will outline current and emerging strategic best practices for builder digital marketing, using organic and paid channels in a complimentary way. Learn actionable SEO & SEM trends while also exploring how a poor strategy can lead to wasted spending and a lose-lose marketing battle against yourself. Leave with a strategic plan that incorporates a mix of both and drives more new home sales.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
NAHB - 0.50 CE hour(s), NKBA - 0.050 CEU(s)