FEB 8-10, 2022

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Building the Right Organic & Paid Search Strategy

SESSION TYPE: Tech Bytes Session More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers

TRACK: Sales & Marketing

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With so much data on digital marketing out there, it is hard to navigate through the noise to determine which information is current from what’s dated and what’s legitimate from what’s just a bunch of digital jargon. This Tech Bytes session will outline current and emerging strategic best practices for builder digital marketing, using organic and paid channels in a complimentary way. Learn actionable SEO & SEM trends while also exploring how a poor strategy can lead to wasted spending and a lose-lose marketing battle against yourself. Leave with a strategic plan that incorporates a mix of both and drives more new home sales.

  • Learn current best practices for marketing your brand effectively via SEO (organic search) and SEM (PPC/paid search).
  • Understand how over-bidding paid search efforts can negatively impact organic efforts.
  • Learn how to prioritize your online needs in order to put together a comprehensive digital strategy.

Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.

Continuing Education

NAHB - 0.50 CE hour(s), NKBA - 0.050 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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