FEB 9-11, 2021

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Education + Expo Pass

Video Content for Inbound Marketing: 10 Easy, Low to No-Cost Ways to Shorten Your Sales Cycle

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Subcontractors & Specialty Trade Contractors, Systems Built Home Manufacturers & Builders

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

Video has changed the way we do business. In fact, it has enabled us to stay in business. Video is a low-cost to no-cost way to engage with potential clients and showcase products or services. With video, you can tell your story, promote your expertise, educate the consumer and attract and retain talented employees—all while establishing a basis of trust within the community. In this Tech Bytes session, learn 10 proven concepts and seven simple messages that will change the way you connect with people, shorten your sales cycle and grow your business.

  • Learn how to use video in social media marketing and on your website to shorten your sales cycle and drive sales.
  • Utilize seven simple messages (video and written) designed to fill a content calendar for a year, regardless of the industry you are in.
  • Acquire the skills to use video to educate your audience about your products and services, and recognize ways one video can generate multiple pieces of content.
  • Discover how to use the equipment you already own to better communicate with your clients, trade partners, employees and others.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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